Now Available
Return on Influence – The New Currency for Leaders
Susan Luke Evans latest book Return on Influence – The New Currency for Leaders is available through all the Amazon sites around the world.
In this book full of examples, stories and case studies, Susan introduces her model of the Five Levels of Influence to assist leaders and aspiring leaders at all levels to identify and understand the difference between temporary and sustainable influence.
In recent Gallup research in North America they found that
- 31% of employees are fully engaged
- 52% are not engaged
- 17% are actively disengaged
In Europe the numbers are much worse with 90% of employees being ‘not engaged’ or ‘actively disengaged’. This research was completed before the COVID-19 Pandemic and the assumption is that the percentages of employees being actively engaged has probably decreased as employees work remotely from home with many more distractions.
If a leader has to prod their team to go to the next step, even if the team is “motivated”, the responsibility still sits squarely on the shoulders of the leader, who can end up becoming a micro-manager and eventually burning out.
The 5 levels of influence: Compliance, Participation, Buy-in, Leadership, Visionary, show leaders how to find out at what level they are operating, as a leader/influencer. When working with their teams above the “Mission – Critical line”, people become more fully engaged in creating success. But how can you get there?
When leaders share, whether verbally, digitally, or visually, WHO they are and WHY they are engaged, through sharing their personal experiences. The space opens for everyone to participate. By decoding HOW to do this and demonstrating WHY it is ever more important, leaders will elevate their messages and maximize their ‘Return on Influence’.
"Susan's book is a must-read for anyone in a leadership role: even if you already see yourself as a strong influencer, you'll benefit from her vast insight and experience. Her practical framework is a revelation which will make a profound difference to you, your team and your business."
Annabelle Beckwith
International Business Consultant
Best-Selling Author of Get Your Peas in A Row - 5 Key Factors to Propel your Business Forward
Kilmarnock, Scotland, UK
Written by An Author Who Practices What She Teaches
Susan Luke is a walking-talking role model of these "Return on Influence" principles. She has written a page-turning book that is packed with real-life examples and actionable insights you can use immediately to take your career and company to the next level. Highly recommended. Read it and reap. 5.0 out of 5 stars
Sam Horn
Author of Someday is Not a Day of the Week
Austin, Texas, USA
A must read for those looking for leadership success!
Susan takes readers on a journey to discover how stories provide a ROI for company executives and those in the workplace. I highly recommend for those wanting to reach a higher level of success and influence. 5.0 out of 5 stars
Kerri Smith
CUDE
Simpsonville, South Carolina USA
You'll never think of ROI the same way again!
I'm a story teller . However, I never thought to drill down the way Susan Luke does to help leaders connect at deeper levels with stakeholders. Her process is clear, doable and holds great benefit for anyone who wants to create a compelling vision. Easy to read too. ANYONE can benefit from this book because EVERYONE is a leader in some capacity. 5.0 out of 5 stars
Eileen McDargh
CSP, CPAE
Dana Point, CA USA
Read your latest book over the holidays, great work. Couldn’t help but recall the phrase “AHA moment”. In fact I made about eight notes for future reference. You and Warren have made a difference in the lives of many worldwide with your work. All the best in 2021
Murray D. Morton, BA, CLU, CH.F.C., CFP®, FMA, FCSI
Executive Director |Senior Investment Advisor, Private Client Group
HollisWealth | a division of Industrial Alliance Securities Inc. Toronto, Ontario, Canada
About the Author
Susan Luke Evans, is a leadership consultant and communications expert.
She is among 8% of Canadian speakers within the Canadian Association of Professional Speakers a to hold their highest earned designation - the Certified Speaking Professional (CSP) and among less than 1% within the Global Speakers Federation to hold the Global Speaking Fellow designation.
Prior to starting her speaking business, Susan was CEO of a financial services support company where she executed a 5-year start-up plan in 3 years, distributed dividends a year ahead of schedule, and led a subsequent, highly successful merger.
Her practice centers on assisting leaders who want to elevate their messages to create flexible, engaged, and agile workplaces and in the process maximize their ROI (Return on Influence). She believes that everyone should LIVE a great Story to build their Legacy. She serves clients in over 50 countries on 6 continents.
She has held numerous leadership positions in national and international professional and philanthropic organizations.
Susan brings to her clients a unique combination of genuine expertise and powerful delivery. Her compelling information, practical ideas, positive approach, and irreverent sense of humor have garnered rave reviews around the world.